About Lemonade Collective
Lemonade Collective is a judgment-free and inclusive fitness and events center located in the Town of Blue Mountains, Ontario. Their ammenities include a pool, studio space, squash court, and boutique gym.
For their logo, they requested something friendly, modern and cheerful.

Moodboard I created for their branding proposal with initial colour choices, typography samples, and image examples

The final primary and secondary logos created for their brand

A selection of concepts that were developed before finalization.

The logo displayed on signage around the facility

The logos have been printed on a variety of merchandise and on signage inside the gym