About the Company
Gleener is a fabric care company that specializes in products that help prolong the life of textiles.
Working at Gleener for nearly 3 years, I have had the opportunity to work on a large variety of projects. One of the best examples of branding elements all coming together was for a large international trade show in Germany in February 2020. From photography, icons, packaging and marketing collateral, each piece formed the story of Gleener in a clean and inviting space.
Trade Show Booth
Working together with the rest of the marketing department, we created a clean and inviting space for the attendees. We wanted the focus to be on our product video, packaging and demos so we kept the design minimal to showcase the most important features.
Me standing in our final booth, demo-ing our flagship product.
The chosen digital concept for the booth
Left: Photo of the trade show booth from 2019
Right: Photoshopped mockup to visualize what final concept would look like in person
Sell sheets for the flagship product: Gleener Fabric Shaver & Lint Brush
Packaging
Along with the marketing department, I created new concepts for Gleener's flagship product: Gleener Fabric Shaver & Lint Brush. While the product is inherently eco-friendly, we found there was a disconnect with its current acetate packaging. Another issue was that the products use isn't intuitive. We decided to put an in-use shot on the front to better illustrate how it's used, and also created carton packaging to make it more eco-friendly.
Left: previous acetate packaging
Right: Updated carton packaging concept
Before and after photo I shot and edited used for packaging, trade show walls, and other marketing collateral.